Meet your I 🧡 New York palette.

Bold, iconic, and full of city charm. Designed in a timeless navy blue case with vibrant orange lettering and a signature heart that says it all, this six-shade palette captures the energy, ambition, and magic of the city that never sleeps. Featuring versatile shades that take you from coffee runs to city lights, I 🧡 New York creates looks that feel confident, effortless, and unforgettable. Because once New York has your heart, it never really lets go.