Butter was born from a frustration I knew so many beauty lovers shared: spending $65–$80 on an eyeshadow palette, only to use the same 2 or 3 shades while the rest sat untouched.

I kept thinking… why are we paying for colors we don’t even want?

As someone who has always loved beauty and personalization, I knew there had to be a better way. I wanted makeup to feel more personal. Something created around your style, your routine, and your creativity.

That’s how Butter came to life.

Butter gives you the freedom to create your own custom eyeshadow palette choosing the shades you’ll actually use, love, and reach for every day. Because beauty should feel personal, not one-size-fits-all.

And if we’re personalizing the inside, why stop there?

I’ve always loved making things feel uniquely mine, so customizing the outside felt just as important as what’s inside. Your palette should reflect you from start to finish a product that’s truly by you, for you.

Butter is more than makeup it’s about self expression, creativity, and giving you the power to design something made just for you.

Welcome to Butter.